Facebook, Twitter, WordPress, You Tube… the outlets are endless and new social media applications are popping up every day.  What are the goals you want to accomplish using social media? Which social media outlets are right for you? Do you have the bandwidth to properly maintain your presence?  These are just a few of the questions that need to be asked just to start your social media strategy.

But, answering two simple questions will start you on the road to using social media for your business:

• Do I want or need my business to go “Social”?
• How do I want to connect with my current and potential customers?