Effective advertising creates messaging from the data provided by marketing to promote or sell a product, service, or idea. Marketing data must include the target population and other critical demographics, so the creative and messaging used in advertising is appealing to the selected audiences. Pretty graphics and award-winning creative is only as good as the effectiveness of the advertisement in luring new business and expanding current relationships.
GAM’s advertising team researches and identifies the best advertising avenues for message. Your advertising budget will determine the frequency and length of the campaign. For the best return on investment, campaigns delivering messages frequently and over a reasonable period will yield desired results.
We are adept at selecting traditional media and new media. GAM will identify which direction makes the most sense for your campaign. Newspapers, magazines, television, radio, out-of-home advertising (e.g., transit, billboards), direct mail, blogs, social media platforms, websites, banner ads, or text messages are all in play.
Since marketing research identifies audiences and advertising budgets guide frequency, marketing, and advertising must join together to determine the best media channels to accommodate the budget and reach the audience.
It is a primary responsibility of advertising to maintain the integrity of the brand and image of the organization. Proper messaging earns trust, which generates increased interest in products or services, and gives a competitive advantage in the marketplace.
GAM’s experienced in-house marketing, advertising, and public relations professionals are ready to serve as an extension of one’s staff or as the agency of record. We are available on a project-by-project basis, or we will sign an annual contract. GAM does not require retainer fees. We are flexible, reasonable, knowledgeable, and capable of taking your business to the next level.
GAM Advertising professionals stand ready to help. Contact us today for a free, no obligation, consultation.